Influencer Marketing is More Than A Numbers Game

By now you're probably familiar with the term #influencermarketing. You may even be considering it as part of your marketing strategy. Yet, you're not sure where to start.

If you're like most entrepreneurs the first and last thing you'll be looking for are the number of followers the influencers have and you'd be WRONG!

Influencer marketing does work but it's more than just a numbers game; it's an alignment and authenticity game.

Don't get me wrong numbers matter. But beyond the numbers you need to make sure the influencer you select is a natural fit within your brand and the people they have influence over are actually a consumer you're looking to reach.

Over the years I've learned a thing or two about casting influencers. Hell, I could even be considered an influencer myself.

Therefore, I've decided to offer Talent Activation as one of our core services with my agency.

You no longer need to worry about which influencer to choose or whether or not it's the right fit. Let PALATTE handle that. 😉