To be a great marketer requires two things:
- The ability to think critically and analytical.
- Be extremely creative and/or artistic.
Any great marketer or marketing team encompasses both left and right brain mastery. Or put another way, both Art + Science.
Why do you need both?
The analytical side is what helps you direct the research and create a strategy detailing why something should work.
It provides who is the target customer, what are their attributes as well as their buying hot buttons. Essentially, it provides the demographics and psychographics of your targeted audience.
But it is the creative side that allows the science to come to LIFE. It supplies the rational and irrational justification to making a buying decision.
Without it you're only left with a bunch of data points.
Being incredible in just one aspect will only provide good results at best and more importantly will result in losing a tremendous amount of MONEY and opportunity.
If you need help or feel you are competent in only one aspect of marketing make sure to send an email or book a free consultation today!